Earth Day, Everyday at Real Girls

With Earth Day 2013 just around the corner, Real Girls wanted to share with you just a Real Girls lingeire is ecofriendlyfew ways that we keep our planet in mind as we create and deliver our gorgeous silk chemises and support lingerie around the globe. It may sound cliché, but “Reduce, Reuse, Recycle” makes sense to us and is a motto that Real Girls strives for each day.

Here are just a few ways we make a difference:

  • We showcase our luxury apparel exclusively online, saving not only the paper, but all the resources that go into the printing and mailing of a glossy catalog.
  • We keep all of our printing to a minimum, actually. Real Girls sticks to Blue Tooth and Wi-Fi for our communications.  Packing slips are about the only thing that comes off our printer.
  • We stay close to home: the design, production, sample fittings and photo shoots of our lingerie all happen within 30 miles of our Real Girls office.
  • We love how organic cotton and other natural fabrics feel, how they last and how they treat the environment, so we use them whenever possible.
  • We gently package your natural Charmeuse silk chemises, camisoles and bras Chinese laundry-style, in paper made with recycled content.
  • We ship orders in envelopes, instead of boxes.
  • We keep our fabric scraps for creating other fun and useful products, like Real Girls hair ribbons, or donate the leftovers to groups that can use them for other projects.
  • We reuse all of our hangers, which is out-of-the-ordinary for a retailer. Many companies ring up your purchase and send the hangers to the dump where the plastic languishes for generations.
  • Plus, we’ve just pledged to recycle our e-waste (electronic items) this year through the A Billion Acts of Green campaign!

So much of what helps our environment is simple to adopt into our daily lives, plus it feels good to know when you’re contributing to the health of the planet. We believe in Real Girls’ unique focus on the curvy figure and the icing on the cake is that we are empowered to approach our business with the Earth in mind.

For more information on small changes you can make, visit http://www.earthday.org, or if you are interested in longer term goals for reducing your carbon footprint, the Union of Concerned Scientists can help with that.

Real Girls lingerie supports Earth Day

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